The 'Naked Philanthropist' campaign refers to a viral 2020 fundraising effort by Instagram model Kaylen Ward. During the devastating Australian bushfires, Ward promised to send a nude photograph to anyone who could prove they donated at least $10 to a list of vetted charities. The campaign exploded in popularity, raising an estimated $1 million in just a few days and earning her the moniker 'The Naked Philanthropist.' While the movement faced controversy—including the suspension of her social media accounts—it became a significant moment in internet culture, sparking debates about modern activism, the power of digital influence, and the ethics of unconventional fundraising methods.