The #FreeTheNipple movement began as a campaign and 2014 film by Lina Esco, designed to challenge the legal and social double standards regarding the exposure of female bodies. In internet culture, the hashtag transformed into a viral phenomenon used to protest the strict and often inconsistent community guidelines of platforms like Instagram and Facebook. The meme typically highlights the irony of platforms allowing graphic violence while banning breastfeeding photos or artistic nudity. It has evolved from a serious activist tool into a widely recognized symbol of the fight against digital censorship and gender-based discrimination.