The 'Essena O'Neill Anti-Social Media Stunt' refers to the viral 2015 moment when the Australian influencer quit Instagram and YouTube, rebranding her accounts to expose the calculated, commercial nature of her content. She famously re-captioned her high-fashion photos with blunt descriptions of how much she was paid, how many attempts it took to get the 'candid' shot, and the insecurity she felt during the process. While some praised her for her honesty and the 'Social Media is Not Real Life' movement, others viewed it as a clever pivot or a performative stunt itself. In meme culture, the template is used to highlight the stark contrast between online perception and reality, often used to mock the effort put into supposedly effortless aesthetics or to reveal the 'behind-the-scenes' truth of any situation.