The 2010 Wikipedia Fundraising Campaign meme features a banner with an intense, soul-piercing photograph of Wikipedia founder Jimmy Wales. Originally designed to encourage donations for the nonprofit encyclopedia, the banner's ubiquity across every article and Jimmy's direct eye contact became an instant subject of internet parody. Users began photoshopping the banner onto unrelated websites or replacing the text with aggressive demands for money or comedic 'personal appeals.' It remains a nostalgic symbol of early 2010s internet culture and the persistent, sometimes awkward nature of online crowdfunding, often used to represent someone who is constantly and unblinkingly asking for a small favor.