The 'Twitter Rebrand to X' meme cycle began in July 2023 when Elon Musk officially changed the name of the social media giant to 'X'. This sudden shift from the globally recognized blue bird logo to a minimalist X sparked a wave of internet satire, ranging from nostalgia for the 'bird app' to confusion over the new branding. Users often use these templates to poke fun at the drastic corporate overhaul, the death of 'tweeting', and Musk’s fascination with the letter X. It has become a staple for commentary on tech industry shifts and the unpredictable nature of modern social media ownership.