The 'Deadnaming' meme concept evolved from a serious term used within the transgender community into a widespread internet trope often applied to corporate rebranding. It gained massive traction specifically after Twitter was rebranded to 'X' and HBO Max became 'Max.' Users began jokingly using the term to describe their refusal to acknowledge a platform's new identity, choosing instead to stick with the original name they grew up with. The meme typically captures the defiance of the internet public against forced corporate changes, highlighting a collective sense of nostalgia or simple stubbornness in the face of billion-dollar marketing shifts.