The Facebook and Meta meme cycle surged in late 2021 when Mark Zuckerberg announced the parent company's rebranding to 'Meta' to signal a focus on the metaverse. The internet immediately responded with a wave of skepticism and humor, focusing on everything from the awkwardness of the VR-centric presentation to the corporate attempt to distance itself from Facebook's data controversies. These memes often feature Zuckerberg in digital landscapes, the new infinity-shaped logo being compared to various objects, or the general absurdity of a virtual reality future. Today, the template is a staple for criticizing Big Tech, corporate face-lifts, and the sometimes-uncanny nature of social media's rapid evolution.