Launched in 2010, the 'The Man Your Man Could Smell Like' campaign featuring Isaiah Mustafa became an instant viral sensation. The commercials, known for their rapid-fire set changes and Mustafa's charismatic delivery, spawned countless parodies and image macros. The meme typically uses the 'Look at your man, now back to me' format to compare two different situations or products, often highlighting a humorous upgrade or an unattainable ideal. It remains a staple of internet culture for its suave tone and surreal transitions, often ending with the legendary 'I'm on a horse' punchline.