The 'Be a Man' meme gained widespread popularity through a series of viral videos featuring a character who offers aggressively hyper-masculine and often nonsensical lifestyle advice. The core of the joke involves taking a mundane, practical action—like using a napkin or wearing a seatbelt—and reframing it as a sign of weakness, suggesting that a 'real man' should instead embrace discomfort or danger. This template is widely used on social media to satirize traditional gender roles and toxic masculinity by pushing the 'tough guy' persona to absurd, comedic limits.