The 'The Best Men Can Be' meme originates from a 2019 Gillette advertisement titled 'We Believe,' which sparked global conversation regarding toxic masculinity and social change. The most iconic template features a scene where a man is physically restrained by his friend from approaching a woman on the street. While the original intent was to showcase positive male intervention, the internet quickly repurposed the image as a relatable metaphor for being stopped from making impulsive or bad decisions. It is now a staple for depicting scenarios where common sense, anxiety, or external forces prevent someone from reaching a desired—but often questionable—goal.