The 'Is Mastercard A Queer Ally? Is This TV Show My Friend?' meme stems from viral social media discourse regarding the commercialization of identity and the nature of modern consumerism. It highlights the absurdity of attributing human qualities, like friendship or political allyship, to multi-billion dollar corporations and inanimate media products. The meme gained traction as a succinct way to mock 'rainbow capitalism'—the practice of companies adopting LGBTQ+ symbols for profit during Pride Month without offering substantial support. It is widely used to point out the dissonance between a brand's marketing and its actual societal impact, serving as a staple for internet users who are skeptical of performative corporate social responsibility.