The 'Gay Culture Is' meme format gained significant traction on platforms like Tumblr and Twitter as a way for the LGBTQ+ community to reclaim and humorously redefine their shared experiences. Unlike traditional stereotypes, these memes often focus on hyper-specific, mundane, or ironic behaviors—such as walking incredibly fast, an obsession with iced coffee, or specific niche media tastes—and labeling them as quintessential gay culture. The meme serves as a form of community building through shared recognition of small, often overlooked habits. It remains a staple of online queer discourse, constantly evolving to include new trends and inside jokes that subvert mainstream expectations with wit and irony.