The 'I Wouldn’t Tell Anyone I Won The Lottery, But There Will Be Hints' meme format gained massive traction on social media platforms like TikTok and X as a way for users to joke about their lack of subtlety if they ever became wealthy. The meme typically pairs a caption about keeping a low profile with a visual of something incredibly ostentatious—ranging from a fleet of supercars to a solid gold house. It plays on the irony of someone claiming to be humble while their actions scream that they have millions. It is widely used to express materialistic fantasies or to poke fun at the concept of 'stealth wealth' in an age of constant online flexes.