The I May Not Show It meme format is a popular way for internet users to ironically or sincerely express internal struggles, hidden excitement, or secret obsessions. It typically follows the structure 'I may not show it, but [something intense or specific].' While the phrasing has existed for years, it gained significant traction on platforms like Twitter and TikTok, often accompanied by images of stoic characters or confused animals. It serves as a humorous tool for self-deprecation and relatability, allowing users to contrast their outward composure with their chaotic inner thoughts or specific cravings.