The term 'Maymay' is a deliberate mispronunciation of the word 'meme,' which first surfaced on internet forums like 4chan and Reddit as a way to mock newcomers who were unfamiliar with internet culture. It quickly evolved into a staple of irony, often paired with the 'Le Nice Maymay Man' character—a crudely edited, smug-looking face. Using the term today is usually a meta-joke that satirizes the self-serious nature of 'meme lords' or pokes fun at the way older generations struggle with digital slang. It remains a popular choice for creators looking to express a sense of detached, ironic humor.