The Helpful Tyler Durden meme features the iconic anti-hero from the 1999 film Fight Club, portrayed by Brad Pitt. While the character in the movie is known for his nihilistic philosophy and leadership of Project Mayhem, this meme subverts his persona by pairing his intense visuals with helpful, practical, or ironically wholesome life advice. It first gained traction on image boards and Reddit, where users enjoyed the contrast between Tyler Durden's gritty aesthetic and mundane tips on home maintenance, social etiquette, or healthy habits. It remains a popular way to deliver 'tough love' or satirical guidance in the digital age.