The 'You Either Die A Hero' meme originates from the 2008 blockbuster film 'The Dark Knight,' spoken by the character Harvey Dent. It reflects the philosophical decline of a protagonist into corruption or cynicism. In internet culture, the template is used to describe brands, celebrities, or even personal habits that started out with good intentions but eventually became the very thing they opposed. Whether it's a software update that ruins a clean UI or a small creator becoming a massive corporate entity, this meme captures the tragic inevitability of change and the irony of 'selling out' or becoming toxic over time.