The Haribo Sugarless Gummy Candy reviews became an internet sensation in the early 2010s, primarily centered on the Amazon product page for the 5lb bag of sugar-free gummy bears. The candies contained Lycasin, a brand name for maltitol, which acts as a powerful laxative when consumed in large quantities. Users began posting increasingly hyperbolic and poetic reviews describing the absolute 'gastrointestinal armageddon' that followed consumption. These reviews turned the product into a legendary internet challenge and a recurring trope used to describe anything that looks innocent but has disastrous consequences. Today, the meme is used to warn others of deceptive products or to describe a sudden, unavoidable disaster.