The 'Gulp Gulp Gulp' meme is centered around a viral TikTok sound effect featuring an exaggerated, rapid swallowing noise. It gained massive traction as creators used the audio to depict scenarios of extreme thirst, humorous desperation, or the literal consumption of large amounts of liquid. The sound's rhythmic and slightly absurd nature makes it perfect for physical comedy and relatable 'me at 3 AM' scenarios. It has since evolved into a versatile template used to represent anything being 'swallowed up' quickly, from food and drinks to more metaphorical concepts like information or vibes.