The Gotye Wokeuplikethis Hyperborea meme, often referred to as 'Lore vs. Lore,' combines a sped-up remix of Gotye’s 'Somebody That I Used to Know' and Playboi Carti’s 'Wokeuplikethis' with surreal, esoteric imagery. It typically contrasts a simple, surface-level understanding of a topic—like a video game's basic plot—against a chaotic, high-effort montage of 'deep lore' featuring ancient civilizations, conspiracy theories, or complex mythology. The trend gained massive traction on TikTok and YouTube in 2021, evolving into a template for 'Schizoposting' where creators celebrate the obscure and the over-complicated through high-energy visual transitions.