The music video for 'Somebody That I Used to Know' was released in 2011 by Australian singer-songwriter Gotye (Wouter De Backer), featuring New Zealand artist Kimbra. Directed by Natasha Pincus, the scene features Gotye and Kimbra standing against a wall as they are slowly covered in geometric body paint that blends them into the background. The clip captures the emotional climax of the song where they confront each other about the bitterness of a post-breakup relationship. In meme culture, this clip is iconic for representing sudden shifts in social status, deep nostalgia, or the 'Lore vs. Gameplay' format when paired with a 'Woke Up Like This' remix. It perfectly captures the feeling of being ignored by someone who was once close or the absurdity of over-explaining complex topics. Example captions include: 'When you see your elementary school best friend at the mall,' 'Me explaining the entire FNAF lore to my confused grandmother,' and 'How it feels to be the only one who remembers the group chat drama from 2016.'