The 'It's Time For Some Game Theory' meme is rooted in the high-energy, analytical style of Matthew Patrick, better known as MatPat, creator of the massive YouTube channel 'The Game Theorists.' While the specific phrase is a variation of his famous outro, it has become shorthand for taking a deep, often absurdly detailed dive into video game lore, hidden secrets, or real-world logic applied to fictional universes. The meme typically depicts MatPat or a similar scholarly aesthetic paired with a complex, conspiratorial connection between seemingly unrelated facts. It gained significant traction as fans began satirizing the 'over-analysis' trope, using the template to explain everything from FNAF lore to the physics of Mario’s jump, capturing the obsessive curiosity and analytical humor of the gaming community.