The 'Gaslight, Gatekeep, Girlboss' meme emerged as a satirical subversion of the 'Live, Laugh, Love' aesthetic and the 2010s 'Girlboss' movement. First appearing on Tumblr and Twitter around early 2021, the phrase mocks the idea of empowering women through toxic behavior and ruthless corporate ambition. While 'Girlboss' was originally a sincere term for female entrepreneurs, the addition of 'Gaslight' and 'Gatekeep' highlights the darker side of neoliberal individualism. The meme is typically used to describe female villains, morally grey fictional characters, or simply as a tongue-in-cheek lifestyle mantra for those embracing their chaotic or manipulative side in a humorous way.