The Jim Kardashian meme is a classic example of 'yassification,' where a well-known male character—specifically Jim Halpert from The Office—is transformed using FaceApp or digital editing to look like a high-glamour social media influencer. First gaining traction on social media platforms like Twitter and Instagram, the image features Jim with heavy makeup, long lashes, and contoured features, mimicking the signature aesthetic of the Kardashian-Jenner family. It is primarily used to represent dramatic 'glow-ups,' unexpected transformations, or to poke fun at over-the-top beauty standards in the influencer era. Its popularity stems from the jarring, hilarious contrast between Jim Halpert’s relatable, everyman persona and the exaggerated luxury associated with the Kardashian brand.