The Kourtney Kardashian 'I'm So Rich' meme stems from the long-running reality series Keeping Up With the Kardashians and its successor, The Kardashians. It captures Kourtney's signature deadpan delivery and 'unbothered' attitude toward life's drama, even when things are supposedly falling apart. The meme typically highlights the hilarious disconnect between everyday problems and the absurdly wealthy lifestyle of the Kardashian clan. Fans use this template to signal that they are over a situation or to ironically joke about their own financial status when faced with minor setbacks. It has become a staple of internet culture for anyone wanting to channel Kourtney’s chaotic yet calm energy.