The 'Fiona Harvey Is Martha Theories' meme emerged following the release of the Netflix hit Baby Reindeer, as internet sleuths began digging for the real-life identity behind the character Martha Scott. After matching historical social media posts from 2014 that mirrored the show's dialogue—complete with the signature 'sent from my iPhoon' misspelling—the internet quickly connected the character to Fiona Harvey. The meme typically highlights the obsession of amateur detectives, the eerie similarities between reality and fiction, and the dark humor surrounding the real-life legal fallout. It is used to mock people who get caught in their own lies or to celebrate the chaotic detective work found on platforms like Reddit and TikTok.