The Marina Joyce meme originated from a massive 2016 internet conspiracy theory surrounding British YouTuber Marina Joyce. After she posted a video titled 'Date Video Ideas,' fans noticed strange behavior, bruises, and what sounded like her whispering 'help me,' leading to the viral hashtag #SaveMarinaJoyce. While the situation was eventually clarified as a misunderstanding regarding her personal health, the imagery of her wide-eyed expressions and the 'Help Me' trope became a staple in meme culture. Today, the template is used to jokingly signal distress in awkward situations or to satirize intense internet investigations and forced positivity.