The #SaveMarinaJoyce phenomenon began in July 2016 when fans of British YouTuber Marina Joyce became convinced she was in danger. Fueled by cryptic social media posts, apparent bruises in her videos, and what viewers interpreted as whispered pleas for help, the hashtag trended globally as thousands of amateur sleuths analyzed her content for clues of kidnapping or coercion. While the situation was eventually clarified by Joyce and local police as a misunderstanding, the event remains one of the most significant examples of collective internet hysteria. Today, the meme is used to reference deep-dive conspiracy theories, over-analyzed social media posts, and the sometimes-chaotic nature of online investigation.