The 'Ginger Puppy' meme originates from the chilling evidence presented during the 2023 trial of the individuals responsible for the murder of Brianna Ghey. The term was discovered in encrypted text messages between the perpetrators, Scarlett Jenkinson and Eddie Ratcliffe, where it was used as a disturbing codename for one of their potential victims. After the trial's details were made public, the phrase 'Ginger Puppy' began circulating on social media platforms like TikTok and X as a symbol of the case's dark and calculated nature. It is primarily used within true crime communities to discuss the trial's findings or to represent the shock and horror associated with the perpetrators' pre-meditated plans.