The #FeelingNuts challenge emerged in 2014 as a viral awareness campaign launched by the charity Check One Two to encourage men to check for signs of testicular cancer. Similar to the Ice Bucket Challenge, participants would take a photo grabbing their crotch and nominate others to do the same. The campaign gained massive traction when celebrities like Hugh Jackman, Ricky Gervais, and Stephen Fry shared their photos on social media. While the pose is inherently humorous, the underlying message is serious, focusing on early detection and removing the stigma surrounding men's health discussions. Today, the meme template remains a symbol of using humor for a good cause on social media platforms.