The 'Feeling Cute Challenge' is a satirical spin on the classic social media trope where users post selfies with the caption 'Feeling cute, might delete later.' In 2019, the phrase evolved into a viral challenge when professionals in various uniforms—ranging from retail workers to first responders—began posting photos accompanied by captions describing a specific or often controversial task they might perform later in their shift. While the trend sparked some workplace controversy, it solidified itself as a versatile meme format used to highlight the contrast between a casual, 'cute' appearance and the mundane or high-stakes reality of one's daily life or job responsibilities.