Mamming is a photo-sharing trend that emerged in late 2013, initiated by ad agency creatives Michelle Jaret and Michelle Cook to promote breast cancer awareness in a lighthearted way. The concept involves placing one's (usually clothed) breasts on various flat surfaces, such as tables, desks, or counters, to mimic the actual physical procedure of getting a mammogram. This playful yet purposeful act quickly went viral on social media platforms like Instagram and Twitter, with celebrities and users alike participating to normalize the conversation around breast health. While it began as a targeted health campaign, the inherent visual absurdity of the poses allowed it to evolve into a broader internet meme, frequently used for both advocacy and comedic situational humor.