The 'Lady-friendly Chips' controversy erupted in 2018 after PepsiCo CEO Indra Nooyi suggested in an interview that women prefer chips that don't crunch loudly or leave residue on fingers. The internet quickly reacted with a wave of memes mocking the idea of 'quiet' Doritos, viewing it as an unnecessary and patronizing solution to a problem that didn't exist. Though PepsiCo later clarified they weren't actually launching a specific 'lady' brand, the meme lived on as a classic example of corporate disconnect and gendered marketing. It is frequently used to highlight out-of-touch brand decisions or silly product innovations that nobody asked for.