The Doritos Super Bowl Commercial contests, famously known as 'Crash the Super Bowl,' began in 2006 and revolutionized user-generated content in advertising. For a decade, Doritos invited fans to create their own 30-second spots, with the winner earning a million-dollar prize and their ad aired during the biggest sporting event of the year. These commercials became a cultural staple, often featuring slapstick humor, clever twists, and obsessive fans willing to do anything for a bag of chips. Today, the meme format celebrates the low-budget charm and outrageous creativity of those ads, often used to mock high-production corporate marketing or to celebrate the chaotic 'hustle' of amateur creators winning big against the odds.