The Chipotle Customer Refusal Controversy stems from a viral 2024 TikTok trend where customers began filming employees as they prepared bowls, believing the 'camera eye' would pressure workers into providing larger portions. This led to a massive backlash from service staff, with many employees refusing to serve customers who were filming or simply walking away from the counter mid-order in frustration. The meme captures the awkward and confrontational tension between the 'skimping' accusations of the public and the burnout of the food service industry. It is widely used to satirize modern consumer entitlement, corporate portion control, and the strange power dynamics of social media surveillance in fast-food environments.