The Diabeetus meme features actor Wilford Brimley, who became the spokesperson for Liberty Medical commercials in the early 2000s. Due to his distinct, deep-voiced pronunciation of 'diabetes' as 'diabeetus,' he quickly became an internet sensation and a staple of early YouTube remix culture. The meme typically uses a still image of Brimley's earnest expression to poke fun at health habits, sugary foods, or simply to celebrate the phonetic absurdity of the word itself. It remains one of the most enduring 'legacy' memes, frequently appearing in image macros and video mashups across all social media platforms.