The Obamacare meme is a subset of the broader 'Thanks, Obama' internet phenomenon which emerged during Barack Obama's presidency. Initially used by political opponents to blame the President for various societal issues and the rollout of the Affordable Care Act, the phrase was quickly adopted by the internet for ironic use, where people blamed Obama for mundane, unrelated inconveniences like a spilled drink or a stubbed toe. The meme reached its peak when President Obama himself used the phrase in a 2015 BuzzFeed video. In meme culture, images associated with Obamacare often feature the President looking at computer screens or offering a thumbs up, serving as a versatile canvas for satire regarding bureaucracy, healthcare, and 2010s political nostalgia.