The Deborah Ali-Williams meme stems from a series of commercials for All Peoples' Funeral Home in Houston, Texas. Known for her distinctive voice, impeccable style, and dramatic delivery, Deborah became an internet sensation when clips of her promos—especially the 'Look at you... now look at us' segment—went viral on TikTok and Twitter. The meme is primarily used to showcase a contrast between two states, often used as a 'glow-up' template or a way to humorously flaunt superiority over a situation. Her signature phrase 'Because we care' has also become a catchphrase for sarcastic or genuinely compassionate situations, solidifying her status as a campy internet icon.