The BuzzFeed Unsolved meme stems from the hit digital series featuring Ryan Bergara, a firm believer in the paranormal, and Shane Madej, a dedicated skeptic. The most famous iteration, 'Hey there, demons. It's me, ya boy,' comes from an episode where Ryan attempts to greet spirits with casual confidence despite his obvious terror. This contrast between Ryan's genuine fear and Shane's nonchalant mockery of the afterlife became internet gold. The meme is widely used to signal a person's entry into a chaotic or dangerous situation with an unexpectedly casual attitude, or to mock the concept of ghost hunting and investigative tropes in general.