The Ryan ToysReview meme stems from the meteoric rise of Ryan Kaji, who became a global sensation and multi-millionaire by unboxing toys on YouTube starting in 2015. While the channel is beloved by children, the internet at large often uses his image to comment on the surreal nature of the creator economy and the vast wealth gap between professional YouTubers and traditional workers. These memes typically highlight the irony of a young child earning more than seasoned professionals or satirize the hyper-active energy found in 'kid-friendly' content. It serves as a go-to template for discussions about wealth, modern fame, and the strange evolution of children's entertainment.