The 'Don't Judge Challenge' emerged in 2015 as a viral video trend across platforms like Musical.ly and Vine, typically set to the song 'Behold' by Culture Code. Participants would use makeup to draw on fake acne, unibrows, or glasses, only to cover the lens and reveal their 'attractive' true selves. While initially intended to promote the message of not judging books by their covers, it faced significant backlash for implying that common physical traits were undesirable. Today, the meme is often remembered as a symbol of mid-2010s internet culture and is frequently parodied to subvert the vanity of social media transformations.