The Starter Pack meme format, also known as the Starter Kit, first gained massive popularity on Reddit in late 2014, specifically within the /r/starterpacks subreddit. The meme typically consists of a four-panel grid or a collage of items that humorously define a certain persona, lifestyle, or event. By using a 'Blank' version, creators have total freedom to curate specific icons, fashion choices, and phrases to satirize common social tropes. It remains a staple of internet culture because it perfectly captures the relatable details of niche subcultures in a single, visually organized image.