The Momo meme centers on a disturbing image of a sculpture titled 'Mother Bird,' originally created by Japanese artist Keisuke Aisawa for a special effects company. It became a global phenomenon in 2018 during the 'Momo Challenge' hoax, where it was incorrectly linked to a dangerous viral game. Beyond the urban legend, the image's bulging eyes and distorted features became a versatile template for 'cursed' content and jump-scare humor. It is typically used to represent feelings of intense surveillance, social anxiety, or the sheer terror of hearing an unexplained sound in the middle of the night.