Be Like Bill is a social media phenomenon that originated as a stick-figure comic designed to teach basic internet etiquette and common sense. Created by Eugeniu Croitoru in late 2015, the character Bill became a viral sensation for his calm, non-confrontational approach to annoying social behaviors. Each meme typically follows a rigid structure: introducing Bill, describing a situation, highlighting his sensible reaction, and concluding with the catchphrase 'Be like Bill.' While initially used to criticize oversharing or online arguments, it quickly evolved into a versatile template for parodying any social norm or personality trait, making it one of the most recognizable examples of the 'instructional' meme genre.