The 'Bill and Phil / I Have a Better Idea' meme template features two characters—often interpreted as corporate archetypes—engaged in a discussion where a reasonable suggestion is quickly discarded for an absurd or exploitative 'better idea.' Originating from an educational animation, the template gained traction on platforms like Reddit and Twitter as a way to satirize corporate greed, poor management decisions, and the often nonsensical pivot from quality to profit-driven tactics. It is widely used to mock everything from video game microtransactions to questionable public policy, capturing the exact moment a good plan goes hilariously or tragically wrong.