The Be Like Bob and Sally meme is a popular derivative of the classic Be Like Bill internet phenomenon that first surfaced around 2015. It typically features simple stick-figure characters engaged in everyday activities, accompanied by a narrative that praises their common sense and social awareness, usually ending with the signature phrase 'Be Like Bob' or 'Be Like Sally.' This meme template gained massive traction as a humorous way to critique annoying online behaviors, such as oversharing, arguing with trolls, or falling for clickbait. It serves as a modern parable for digital etiquette, using a minimalist aesthetic to deliver relatable and instructional messages across various social media platforms.