The 'This is Bob' meme features a simple stick figure character that became an internet phenomenon as a 'copy-and-paste' message on YouTube and early forums. Originally appearing around 2008, Bob was often depicted beside a tank with the goal of 'taking over' comment sections. Over time, the meme evolved into the 'Be Like Bob' format, which uses the stick figure to offer satirical or genuine social advice on how to behave online. It remains a versatile symbol for internet culture, representing everything from harmless spamming to clever social commentary on digital etiquette.