The 'Basic Bitch' meme rose to prominence in the early 2010s as a way to satirize mainstream consumerism and predictability among young women. Characterized by a love for Pumpkin Spice Lattes, infinity scarves, and Ugg boots, the term defines someone who follows popular trends without individualistic flair. While initially used as a pejorative, the meme has evolved into a self-deprecating badge of honor for many who embrace their 'basic' side. It is frequently used in 'starter pack' formats or image macros to highlight stereotypical behaviors that are ubiquitously common across social media platforms like Instagram and Pinterest.