The Pumpkin Spice Latte (PSL) meme emerged as a cultural shorthand for 'basic' autumn culture, often associated with the stereotype of Ugg boots, scarves, and the eagerly awaited Starbucks drink. While the beverage launched in 2003, it became a massive internet phenomenon in the early 2010s, symbolizing the shift from summer to fall. Over time, the meme has evolved from gentle mockery of mainstream trends to a celebratory embrace of cozy aesthetics, often linked to the 'Christian Girl Autumn' trope. Today, it is used to signal the immediate arrival of fall decorations, cooler weather, and the inevitable obsession with everything pumpkin-flavored the moment September begins.