The Justin Bieber Calvin Klein Ad meme stems from the 2015 'My Calvins' advertising campaign featuring the pop star in a series of dramatic, black-and-white photographs. Shortly after the images were released, they became a subject of internet fascination due to allegations of significant retouching and Photoshop work to enhance Bieber's muscles. This controversy sparked a massive wave of parodies, including SNL skits and countless 'Expectation vs. Reality' comparisons. Today, the template is used to satirize celebrity vanity, highlight the difference between social media and real life, or simply to poke fun at the overly serious tone of high-fashion marketing.